On a current Sunday morning I had the distinct and unique satisfaction of touring my home city of Austin,Texas on a Segway motorized car with my visiting father and some other travelers. Besides the fun of riding this brand-new maker which I have for years wanted to try,participating in the tour reminded me of the originality of the city of Austin and why it is not rather like anywhere else. Austin somehow handles to keep the right balance of the cutting edge of state-of-the-art internet marketing company(s),the edginess of a lively youth culture,and the traditions of Texas.
As an Internet online marketer,I could not help however connect certain elements of this new-found appreciation for my city with what I believe are some key insights about how my customers can much better get in touch with clients online:
Insight # 1: Project your own design:
Austin represents a diverse mix of conservative Texas tradition,effective young experts,and a postmodern hippy culture of artists and bohemians. Individuals who visit from somewhere else for even a day or a week leave sensation like they have experienced something that is not rather like anywhere else they have experienced prior to. If you look carefully,you will see on every 50th automobile or two bumper stickers that state “Keep Austin Weird,” representing a peaceful rallying cry of support for Austin’s unique brand name of quirkiness. Likewise,your Website needs to project who and what you are. Your objective should NOT be to bring in hordes of prospects to your site. Your objective should be to bring in a consistent stream of prospects who have a high possibility of converting into paying clients.
Insight # 2: Honor your brand name:
Austin has its own variation of the Hollywood Walk of Fame called,aptly,the Texas Walk of Fame. Pathway stars inscribed with the names of popular Austinites from authors to performers can be seen downtown. Austin is proud of its preferred boys and daughters. Even while Austin tries to alter with the 21st Century,it keeps in mind those that helped make it fantastic. Taking a cue from the Texas Walk of Fame,your company needs to develop a clear brand name technique. Who your company is and what it stands for discovers on your Website in ways you can not even imagine. The brains of your visitors take in countless visual cues per second,and those visitors are making judgments about your company based upon what they see there. Again,the objective is not to please every visitor. Rather,the objective is to honor your brand name and to let the “star” of your brand name shine through on your site.
Insight # 3: Shake things up every now and then:
A visit to numerous parts of downtown Austin suggests that the city is currently in the throes of modification. Huge construction projects are underway to construct the required residential and business infrastructure to accommodate moving demographics. This is a bit agonizing to drivers (and we dedicated Segway-ists!) trying to get around the city. But,the city coordinators are clever sufficient to know that by proactively changing they are growing. The alternative is to go toward stagnation. On the planet of Web traffic,this insights requires you to review your site on a regular basis. Include some RSS feeds. Modification your skins. Start a blog and upgrade it regularly. Install a widget. Refurbish your content. Do what you can to make visitors stay up and take notification: you will be viewed as fresh and cutting edge.
Insight # 4: Be ingenious:
On my tour I learned that the city of Austin has an extremely ingenious automobile share program whose objective is to minimize downtown traffic and pollution while assisting homeowners to get around. The program has a variety of designated parking spaces around the city for a handful of cars and trucks that can be rented by the hour. If a downtown resident has a medical professional’s consultation or other transportation need,they simply appear to the automobile at the correct time and off they go. Very cool! So (you thought it),your Website needs to be similarly ingenious. Being ingenious does not mean reinventing the (mouse) wheel: it simply implies doing something that you have not tried prior to that will make a favorable difference in the lives of your visitors. They will thank you for it with more business than you can deal with.
Insight # 5: Proactively drive traffic to your site:
As cool as Austin is,the city is clever enough to know that they require to get the word out about Austin. So,in 1991 they invented the slogan “The Live Music Capital of the World” to boast that they in fact had more live music locations per capita than even New York City and Nashville. By the exact same token,your Website can be the best site in the world,however if you do not actively try to drive traffic to your site you are losing out on a substantial opportunity. From pay-per-click (Pay Per Click) marketing to post and video marketing,there are many legitimate ways to get individuals to your Website. Prevent the “Construct it and they will come” misconception. The technique should be to construct a helpful site with great content – and then smartly drive traffic to your site.
Insight # 6: Know your audience:
Austin has a clear vision of itself in 10 or 20 years from now. There are numerous projects underway to bring in effective,young experts to the city with ingenious advancements that put an emphasis on walking and ease of access instead of on automobiles. Likewise,everything you do to drive traffic to your Website needs to have your target audience in mind. How do they believe? What is important to them? Know this and you will bring in the clients you require.
Insight # 7: Be clear about what you want individuals to do on your site:
A last note: Austin has lots of one-way streets. When I initially relocated to the city I discovered this a bit irritating,however I have to confess that when I learnt more about the streets it in fact simplified life a bit. For instance,oncoming traffic is unidirectional,which equated to less hesitating when merging into traffic or choosing which way to go. In a similar vein,design your Website such that first-time visitors know exactly what you want them to do. You are the master of your (Web) domain and visitors to your site would like to know where to go and what to do. What is of value on your site? You know best,now ensure that your visitors know,too.